Apura Ingredients, which manufactures reduced sugar and no-sugar ingredient solutions, is pleased to announce that Katharina Pueller has joined the team as Senior Business Development Manager, US Western Territory.
Katharina brings with her seven years of expertise in global account planning and development in sweeteners, flavours, specialty ingredients and taste solutions for the food and beverage industry.
In her most recent Business Development role at Sweegen, Katharina cultivated new business relationships while spearheading the company’s innovation sessions. These sessions served as a platform for introducing key accounts to marketplace opportunities, fostering growth.
“With a proven track record of superior performance, Katharina’s customer-focused leadership style and high standards for operational success will enable us to continue building on the momentum Apura Ingredients has seen since the inception of our company in 2016,” stated Nancy Hughes, President of Apura Ingredients.
Katharina’s primary focus will be to provide sweetener and taste modulation solutions to new and established players in the food, beverage, specialty and pharmaceutical manufacturing sectors within the US Western Territory.
Dave Douglass, Director of Sales at Apura Ingredients emphasised the alignment of Katharina’s forward-thinking approach and deep understanding of the market, as he said: “Katharina’s progressive mindset, marketplace innovations, customer dedication, and core knowledge of our business segment make her a natural fit with the Apura team.”
Working under the guidance of Dave Douglass, who was recently promoted, the team will leverage its expertise in sugar reduction applications, formulating and product innovation.
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Editor, International Confectionery
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