The Psychology of Twist and Wrap
Managing Editor Rebecca Spayne explores how twist and wrap packaging techniques shape consumer perception of confectionery Packaging is often the first point of interaction between a consumer and a product. In the confectionery industry, where indulgence and impulse play significant roles, packaging is more than just a protective layer; it is a crucial aspect of the product itself. Among the myriad of packaging styles, the twist and wrap method has endured, holding a special place in the market. This method
interpack and the World Packaging Organisation expand partnership
interpack and the World Packaging Organisation (WPO) are intensifying their long-standing cooperation. The aim of the strategic partnership is to promote innovation, sustainability and the
The Psychology of Twist and Wrap
Managing Editor Rebecca Spayne explores how twist and wrap packaging techniques shape consumer perception of confectionery Packaging is often the first point of interaction between
