Wild Thingz Issues a Bold Challenge to the Big Sweet Brands
Wild Thingz, the UK’s rebellious new sweets player entering the market in 2025, has a message for the confectionery giants: it’s time to clean up your act. The rebellious brand has this week called out leading sweet companies like Haribo and Mars, challenging them to move away from artificial ingredients and unnecessary additives. Founder Fliss Newland travelled to Yorkshire to deliver the letter to the Haribo office by hand, and has sent letters to other big corporations. At a time
iba 2025 shares its first programme highlights
One of the world’s leading trade fairs for the baking and confectionery industry will take place in Düsseldorf from 18 to 22 May 2025. There
The Innovator – Maartje Hendrickx
We talk with GNT Group’s Market Development Manager, Maartje Hendrickx, about how their EXBERRY® range is transforming confectionery with vibrant, natural shades derived from fruits,
