Kroger predicts popular Halloween candy

Kroger shared America’s favourite candies approaching the Halloween season, revealing that it expects shoppers to reach for Hershey’s Reese’s Peanut Butter Cups more than any other candy this Halloween.

“This Halloween, we expect our shoppers will purchase more than 11.5 million bags of fun sized candy— 7.6 million pounds of chocolate—to celebrate the season and make it a memorable experience,” explained Carlo Baldan, Group Vice President of Center Store Merchandising. “Trick-or-Treaters can look forward to their candy haul having lots of Reese’s Peanut Butter Cups, Snickers and Kit Kat Bars.”

The top ten Halloween candies are expected to be: Reese’s Peanut Butter Cups, Snickers, Kit Kat, Hershey Bar, Tootsie Roll, Twix,M&Ms, Butterfinger, Milky Way and 3 Musketeers.

Kroger revealed that Monster Bags (with variety bags priced at US$9.99 and up) account for 40% of Halloween candy sales. The top-selling Halloween bag is made by Hershey’s and contains Reese’s Peanut Butter Cups, Kit Kat Bars, Heath Bars, Whoppers, Milk Duds and Rolos.

Customers can get their favourite Halloween candy by shopping in-store, through Kroger’s Pickup or delivery services.

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Media contact

Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920

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