Jelly Drops, an award-winning candy to support hydration in those who struggle to consume enough water, announces the launch of its brand in the U.S. Popular among people with Alzheimer’s, seniors and others who struggle to stay hydrated, Jelly Drops are made with 95% water, contain added electrolytes and are sugar-free. Lewis Hornby, founder and designer of Jelly Drops, was inspired to create water candy after his grandma Pat, who had dementia, was struggling to hydrate. Dehydration is a common challenge for those living with memory problems as they can forget to drink enough water which worsens their existing condition while causing a host of new ones. With the backing of the Alzheimer Society’s Innovation Accelerator Programme, a range of prestigious awards and widespread global attention, Hornby spent 18 months researching and developing the product before making Jelly Drops available to the public in the UK in 2020. With numerous honors including the National Dementia Care Awards Innovation of the Year and an outpouring of demand for their meaningful contribution to the dementia and senior community, the Jelly Drops team is now expanding distribution to the United States.
“Since launch, we have made over 3 million drops, empowering countless seniors, people with dementia and many more, to support their hydration in an easier and more enjoyable way,” said Jelly Drops founder and Chief Product Officer Lewis Hornby. “We’ve already seen many people living with dementia enjoy and benefit from Jelly Drops and our team is excited to reach even more people and create joyful moments as we begin distribution of our water candies in the US.”
“Jelly Drops was one of the first innovations to be accepted into our Accelerator Programme, and we’ve been thrilled to support its journey to a widely-available product which is making a real difference to people with dementia,” said Colin Capper, Alzheimer’s Society’s Head of Research Development. “Original products and designs like Jelly Drops are key to helping overcome the everyday challenges faced by people with dementia, challenges that have been further amplified by the pandemic.”
With an eye-catching colourful design and a teardrop shape that makes them easy to handle, the bite-sized candy has a solid, yet smooth, texture that encourages independent hydration in those who may not realize they’re thirsty or otherwise may require assistance to drink. Jelly Drops are suitable for people on sugar-free diets as they contain zero sugar, are a low-calorie and gluten-free food while also being vegan-friendly. Available on a subscription basis and retailing for $9.99 per tray, the Jelly Drops team aims to simplify a critical aspect of providing care.
Read more of the latest industry news and developments here: April 2022 Single Issue form – International Confectionery Magazine (in-confectionery.com)