Bazooka Bubble Gum has partnered with New York coffee house Birch Coffee in an announcement of the ‘Cup of Joe’ coffee collaboration, to celebrate the confectionery company’s 75th anniversary.
Beginning Monday 7 November through the holiday season, Birch Coffee locations will be offering a limited edition ‘Classic Cup of Joe’ coffee blend packaged in Bazooka’s red and white packaging available for purchase in store and online.
“We wanted to culminate our year-long birthday celebration with an event in New York City where Bazooka was started and our headquarters still is today,” explained Rebecca Silberfarb, VP Brand Marketing, Bazooka Candy Brands. “Birch Coffee and Bazooka Bubble Gum share a mutual respect for the classics, and this partnership offers customers a chance to rediscover our legacy while getting a taste of our future with this combination of the two Joe’s.”
“I have very fond memories of popping a piece of Bazooka Bubble Gum into my mouth while chuckling at the comics as a child with my dad,” said Paul Schlader of Birch Coffee. “This collaboration is a trip down memory lane for us, and for our customers.”
“Our whole brand concept is based on the simpler things in life, a cup of coffee and a good conversation; and what better way to do that than to collaborate with an iconic brand like Bazooka and have customers enjoy the classics in life: a cup of Joe, and a Joe comic,” added Jeremy Lyman, Owner of Birch Coffee.
The collaboration marks one of many initiatives celebrating Bazooka’s 75th anniversary. It is encouraging customers to follow its social channels where they can keep up with giveaways, promotions and more information on the 75th anniversary including the premiere of a short documentary showcasing the company’s history.
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Caitlin Gittins
Editor, International Confectionery
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