PURAC® Powder MAX allows manufacturers to unlocking new possibilities in sour confectionery through superior stability, texture freedom and sensory innovation.
Re-delivering acidity
PURAC® Powder MAX redefines how acidity can be delivered in confectionery. By combining exceptional resistance to moisture uptake and acid migration with a range of tailored particle sizes and formats, it allows confectioners to create more complex sensory experiences through layered flavour delivery and evolving taste profiles. PURAC® Powder MAX overcomes traditional formulation constraints and expands the possibilities for product development. The technology supports applications across sanding, panning, fillings and multi-layer confectionery systems, enabling acid incorporation into different candy structures while maintaining stability during processing and storage.
Catering to trends
Importantly, PURAC® Powder MAX supports the growing trend towards texture-led innovation. By enabling formulations with higher water activity and softer textures, it helps developers create gummies, marshmallows, dragees and extrusion-based products that deliver a more engaging eating experience without compromising manufacturability or shelf life.
More than an acidulant, PURAC® Powder MAX is an enabling technology that gives confectioners greater freedom to combine taste, texture and product design, creating differentiated products that were previously difficult to achieve.
