American ice cream brand My/Mochi has announced the appointment of Mondelēz International veteran Brigette Wolf as its Chief Marketing Officer. Wolf brings with her more than 20 years of marketing and innovation for global brands such as Oreo and DiGiorno, as well as an understanding start-ups, innovation and venture as the Creator and Head of SnackFutures for the last five years.
She will take reins on accelerating growth of the producer of mochi ice cream through marketing, innovation into new categories and strengthening its connection with consumers.
“We are at a pivotal point in our brand journey and needed someone who could truly dig into our challenges and drive the tremendous growth opportunities we have ahead,” said Craig Berger, CEO of My/Mochi. “We found a unicorn in Brigette who has the rigor of big company process along with the agility and energy of a start-up. She’s been on the job a few weeks and already has us going in a really exciting direction.”
Wolf says of the appointment that the timing was right, making the transition from a US$26 billion established company to one that is making its mark in the world.
“I’m so privileged to have worked at one of the world’s most notable and successful companies through several transition periods, taking on new roles and challenges along the way,” said Brigette Wolf, Chief Marketing Officer, My/Mochi. “The opportunity to build and grow SnackFutures from within was a true gift in learning how to think and work differently, and now I can’t wait to apply my skills and experiences to helping grow the My/Mochi brand and team to their full potential.”
First on her agenda is introducing a new range of My/Mochi products at Natural Products Expo West in Anaheim this March.
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Editor, International Confectionery
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