Starburst is releasing the first of its un-shareable candy pack. Created in partnership with Mycube Safe, a third generation family safe business, the Starburst All Pink “Un-Share” Packs are secured within a biometric safe to protect the pink Starburst inside and to store personal treasures and momentos that inspire “moments of happiness”.
The Starburst All Pink “Un-Share” Packs are designed to serve as a daily reminder to rediscover things that inspire moments of happiness. Between now and 7 October, consumers can visit Starburst and confess what they love most about themselves.
“While fans know and love our standard Share Size pack of Starburst All Pink, we decided to flip the script and deliver our first ‘Un-Share’ Pack through the use of Mycube’s biometric technology built into each All Pink safe,” said Martin Terwilliger, Marketing Director, Mars Wrigley.
“At Mars, we’re all about inspiring moments of everyday happiness and with our Starburst All Pink ‘Un-Share’ Packs, I believe we’re delivering on that mission in more ways than one. We created these ‘Un-Share’ Packs intentionally to provoke child-like wonder, to help create a personal space for self-love, and to remind people that it is okay to put yourself first,” he added.
Starburst has partnered with Tefi Pessoa to promote a mission of empowering individuals to “embrace their inner Pink Starburst” and celebrate what makes each person shine.
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Caitlin Gittins
Editor, International Confectionery
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