Mondelēz International, Inc. has announced the global launch of Toblerone Diamond Truffles with Biscoff®, a new collaboration that brings together two of the world’s most iconic snacking brands. The partnership with Lotus Bakeries, the maker of Biscoff®, marks a new chapter in Toblerone’s premium chocolate evolution and its commitment to delivering innovative, indulgent experiences.
As premium chocolate continues to outpace growth across the broader confectionery category, Toblerone Diamond Truffles with Biscoff® meet rising consumer demand for unexpected, elevated flavor combinations. It is a natural next step for a brand that has never been square.
Each diamond-shaped truffle is individually crafted from smooth Toblerone milk chocolate, filled with rich Biscoff® spread, and finished with crunchy honey-almond nougat pieces. The result is the unmistakable caramelized taste and texture of Biscoff®, elevated by Toblerone’s signature chocolate craftsmanship.
Diamond-Shaped Truffles
In 2024, Toblerone introduced its distinctive diamond-shaped truffles to the market, marking a bold step beyond the brand’s legendary triangular bar. The launch proved a resounding category success, redefining what consumers expect from premium boxed chocolates. Now, the addition of Biscoff® takes this innovation further with a partnership set to captivate chocolate lovers worldwide.
“Toblerone has always stood for being never square and celebrating unapologetic indulgence. With our diamond-shaped truffles already proving a category success, combining them with globally loved Biscoff® was a natural next step,” said Iain Livingston, President, Toblerone & World Travel Retail, Mondelēz International. “People look for surprising combinations of familiar tastes, and this is a collaboration that only two icons could bring to life. We couldn’t be more excited to share it with the world.”
An exclusive partnership with Costco
The exclusive Costco partnership represents a landmark moment for Mondelēz International and its Toblerone brand, marking the first time the company has partnered with Costco to launch a product range on a global scale. It is a further testament to the strength of both the Toblerone brand and the universal appeal of Biscoff®.
“Biscoff®‘s unique caramelised taste and crunchy texture have become a global phenomenon, loved across cultures and age groups,” said Isabelle Maes, Chief Marketing Officer, Lotus Bakeries. “Partnering with Toblerone, a brand synonymous with quality and indulgence, allows us to bring our iconic Biscoff® biscuit and spread experience to consumers in an entirely new and exciting format.”
