Posts Tagged ‘Toblerone’
Mondelez, Gebr Heinemann and Unifree partner in Toblerone digital launch at Istanbul Airport
Mondelez World Travel Retail (WTR) has partnered with Gebr Heinemann for the global launch of a digital Toblerone sleeve printer at Istanbul Airport. The launch is being supported by an activation at the Unifree Duty Free store, a joint venture between Heinemann and its Turkish partner Unifree. The promotion combines digital engagement and personalisation with…
Read MoreKezzler milestone as six billion products to carry serialization codes in 2019
From Mondelez’s Toblerone to Cadbury’s Milk Tray, Kezzler is celebrating a milestone as 6 billion products will carry its serialization codes in 2019. The company says its digital codes have recorded over half a million consumer interactions with their platform during a 24-hour period, peaking about 1,800 API calls (Application Program Interface) per minute. Counterfeit…
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