Theobroma Chocolat launches globally

Theobroma Chocolat is launching globally through Yummy Zero Sugar, a new plant-based, zero sugar, organic chocolate. “Social manufacturing” has been a key cornerstone of the company, which was founded in Quebec, since it began its operations.

Two years ago, the company’s R&D team got to work on creating a zero sugar, nutritious and good tasting chocolate as well as a line of complementary protein chocolate snacks.

Yummy Zero Sugar is an indulgent healthy alternative which provides consumers with low to zero sugar options. Our delicious alternatives complement our current collections and align with our quest to be a delicious force for change. We don’t say no to sugar. But we focus our energy on creating healthier indulgence that are fun, care about you, the planet and your eating habits,” said Jean-René Lemire Theobroma Chocolat’s Co-President, and Co-Founder.

The company is meeting growing demand with its launch. According to research conducted by Sugarwise, an international certification authority that assesses sugar content in foods and beverages. In 2010, Strategy said 39% of Canadian consumers said that sugar content was an important criterion they took into account when selecting foods. By 2017, that figure had jumped to 69%. In 2020, 72% of Canadians said low sugar content was a priority and nearly 80% of those surveyed said they wanted to reduce their sugar intake.

“Our Yummy Zero Sugar products won’t fix everything. But they will help consumers meet World Health Organization recommendations! The ingredients have been carefully chosen, are certified organic, and deliver on the same promise as all Theobroma products: pleasure first, enjoy! Yummy Zero Sugar has a rare flavor profile that matches that of dark chocolate with sugar while surpassing the traditional no sugar added chocolate experience. Theobroma Chocolat has achieved this goal with its range of premium certified organic products,” added Mr Vigneault.

Yummy Zero Sugar is made with an organic and natural sweetener rich in vegetable fibres, derived from cassava fibres. These fibres are different from confectionery products which use synthetic sweeteners that are hard on the digestive system.

The Yummy Zero Sugar product line to industry players at the upcoming Canadian Health Food Association Natural Organic Wellness which will take place in Toronto on 17 and 18 September.

“CHFA NOW is a great venue that Canada’s natural, organic and wellness products developers can leverage to introduce new offerings. We look forward to meeting innovators who are breaking boundaries at this important event,” said Aaron Skelton, CHFA NOW’s President and CEO.

The new line is available online on the company’s website. The new collection will be launched in October in Chicago.

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Media contact

Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920

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