The Serious Sweets Company (SSC) has acquired the share capital of UK-based marshmallow supplier Mallow and Marsh for an undisclosed sum.
First founded in 2013, Mallow and Marsh’s mission was to ‘put good marshmallow on the map’, according to the company’s Founder Harriot Pleydell-Bouverie. The Harrogate-based company SSC has said it has a ‘passion for innovation’ and looks to bring value to the confectionery category.
“This transaction marks an exciting milestone for Mallow & Marsh as we capitalise on the ongoing demand for lighter treats that deliver on quality and indulgence,” said Harriot Pleydell-Bouverie, Founder of Mallow and Marsh, on the acquisition. “After an incredible journey, I’m proud of the role Mallow & Marsh has played in bringing premium marshmallow into the mainstream and the growth we’ve achieved through the efforts of a passionate and hardworking team.”
SSC is responsible for manufacturing and supplying own-label confectionery to major retailers in Britain. This acquisition follows on from SSC’s other acquisitions, including, in 2022, honeycomb brand Mighty Fine and confectionery brand Mr Stanleys.
“We’re happy to bring Mallow & Marsh into the family and continue the journey that Harriot and the team have brilliantly led,” said Rob Whitehead, Managing Director at SSC. “The opportunity for premium confectionery sits firmly with consumers’ track record of demanding the very best as a little pick-me-up, through good times and bad.
“Mallow & Marsh really helps us to deliver that with their lighter treats. We can’t wait to support all our brands and reach further afield over the next few years.”
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Caitlin Gittins
Editor, International Confectionery
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