SnackFutures, the Mondelēz International innovation and venture hub, announced the opening of applications for its CoLab 2022 class. The second year of the start-up engagement program will specifically focus on mission-driven brands that can demonstrate their commitment to having a positive impact on social, environmental and human well-being.
“We are thrilled to launch CoLab 2022, and particularly excited about bringing in mission-driven brands because we know companies grounded in purpose are in consumer demand and have high growth potential,” said Brigette Wolf, Global Head of SnackFutures.
“We can’t wait to see their vision for creating a snacking world that is good for people, kind to the planet and deliciously fun.”
CoLab, which launched in 2021, is deliberately designed to be a collaborative effort between ‘big and small.’ Entrepreneurs get access to Mondelēz International’s experts, ecosystem, tools and resources, while the global snacking leader gains insights, capabilities and prospective investment opportunities.
The 12-week program is customised based on the cohort’s business challenges and priorities with an emphasis on hands-on interaction, individual attention, mentorship and workshops. The curriculum will be a combination of virtual sessions and in-person activities. In addition to the in-depth experience, participants will also receive a $20,000 grant.
Applications for the CoLab 2022 program are open now through December. The program begins in April of 2022. To apply, start-ups must be based in the US, generating at least $500,000 in revenue, have high growth potential, align with the Mondelēz International innovation priorities and can benefit from working with the company.
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Roshini Bains,
Editor, International Confectionery
Tel: +44 (0) 1622 823 922
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