Two B Corp brands driven by a desire to do good and create a fairer and more inclusive world have come together to create a chocolate-drenched hotel room – but you can’t pay for it; you have to nominate the sweetest person you know to stay in it.
Tony’s Chocolonely wants to end exploitation in cocoa and has launched countless chocolate bars and flavours, but this is a first: now partnering with community-focused hospitality pioneer The Social Hub to create a one-of-a-kind chocolate-drenched suite featuring three chocolatey rooms and experiences.
To stay at the new chocolate-drenched pop-up suite at The Social Hub Amsterdam, guests can’t book or pay. They must be nominated as the world’s sweetest person – winning the sweetest sleepover of their life along with the person who put them forward. It’s all to show how our actions have an impact on others, both in how we show up in life and the chocolate we consume.
Trix van der Vleuten, Chief Marketing Officer at The Social Hub, said the idea was inspired by a belief that kindness deserves to be celebrated.
“The world feels increasingly divided,” she said. “We’re more digitally connected than ever, yet loneliness is rising. We wanted to come together with Tony’s to showcase that sweetness – simple, human kindness – matters more than ever, and that people can enjoy our products while positively impacting society.
“Doing good makes you feel good. So does eating chocolate that’s produced fairly, and so does spending time in a one-of-a-kind choco hotel room with someone else. Like Tony’s chocolate bars, this room is designed to be shared. We can’t wait to reveal it, as there’s truly never been anything else like this before.”
How it works: The kindness contest
People in the UK, the Netherlands and Germany can make nominations on The Social Hub’s Instagram channel, as well as Tony’s, from Thursday, March 5, with the contest closing a week later on Thursday, March 12. A winner from each country will be selected by a panel from The Social Hub and Tony’s Chocolonely. The room will be unveiled on Friday, March 20 and open for just ten days.
Fans in Amsterdam will also be able to experience this sensorial space first-hand on Sunday, March 29 from 1PM (pre-registration required via The Social Hub website).
