Rainbow Candies, sister company to Lincolnshire-based private label chocolate supplier, Hames Chocolates, has launched a new range of premium crumbly fudge suited to Christmas gifting. Developed in response to the growing demand for luxury fudge, the range is manufactured in Rainbow Candies’ candy and fudge manufacturing site in Lancashire.
Made with all butter and no palm oil, the new Rainbow Candies Hand Broken All Butter Crumbly Fudge range comes in nine popular flavours: Salted Caramel, Clotted Cream, Vanilla, Rum & Raisin, Chocolate, Honeycomb, Ginger, Tiffin, and Mince Pie, the perfect choice for Christmas.
Available in eye-catching packaging designed to create standout on-shelf in a variety of retail outlets, the new premium fudges will deliver strong margins, and merchandise well in any environment.
Carol Oldbury, Director of Rainbow Candies and Hames Chocolates explained: “The demand for high-quality, all butter fudge, is at an all-time high – making our new Rainbow Candies Hand Broken All Butter Crumbly Fudge range a must stock for retailers. Tapping into the trend for affordable luxury, the new fudges are incredibly versatile and can be enjoyed as confectionery, baked in cookies and cakes or eaten with ice cream. They also make a welcome addition to seasonal hampers.”
The new Rainbow Candies premium crumbly fudge range is available in a number of formats including grab bags, pouches, catering tubs, and can also be supplied in private label formats. The 150g bags are available in outers of 12 for a trade price of £20, the 145g pouches come in outers of 9 for £17.10 and the 1.5kg tubs are priced at £15.
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Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: editor@in-confectionery.com
