It’s like saying who do you rate more Ronaldo or Messi, Lennon or McCartney, Bacon Butties or Sausage Rolls. Thanks to Popcorn Kitchen there will be no more niggle because they’ve made it acceptable to have moreish chocolate coated popcorn and zingy jellybeans in the same bowl.
On the one side resides crunchy, light-to-bite, freshly popped popcorn whilst on the other sits timeless retro hero jellybeans, with its vibrant colour scheme and proud, unapologetic flavours.
It’s worth noting that sugar confectionery is in rude health currently representing 24% of the UK’s total confectionery market and there’s an especially loud clamour down the sweets aisle for nostalgic classics, softer chews and larger-than-life flavours.
According to Popcorn Kitchen founder, Louise Monk, ‘So many of the business’s top sellers are driven by happy, yesteryear memories, be that Lemon Drizzle Cake, wafer thin After Dinner mints OR plump Cherry Bakewell Pie. Data certainly suggests that during Spring confectionery is the biggest snacking category with 94% of the population shopping it. Throw in the fact that sugar confectionery has enjoyed a positive bounce as the affordable alternative to spiralling chocolate costs and you can see why I felt now was the perfect moment to bring together two of my all-time childhood heroes.’
Since its inception in 2023, Pop at Home has become the business’s most successful line extension enjoying 93% year-on-year growth!
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Joseph Clarke
Editor, International Confectionery
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