Pip & Nut has proudly announced its official partnership with Tony’s Open Chain, marking a significant milestone in the company’s sustainability journey. As the first UK snack brand to become a Mission Ally, Pip & Nut is now committed to sourcing 100% of the cocoa for its chocolate nut butter cups through Tony’s Open Chain. This move aligns the brand with a growing group of global Mission Allies, including renowned names such as Waitrose & Partners and Ben & Jerry’s, all united in the mission to eliminate exploitation in the cocoa industry.
In a recent statement, Pip & Nut expressed their excitement: “We are so unbelievably proud to announce that Pip & Nut has officially joined Tony’s Open Chain. 🎆 🍫 🎉 🐿” The brand emphasised the significance of this partnership in its ongoing efforts toward sustainable sourcing and its commitment as a B Corp-certified company.
The integration of Tony’s Open Chain principles means that all cocoa used by Pip & Nut will be 100% traceable, an achievement that remains rare in the cocoa industry. Furthermore, the company highlighted the positive impact this partnership will have on cocoa farmers, who will receive higher prices and long-term financial stability. This initiative is expected to contribute to reducing child labour and preventing deforestation, major issues within the cocoa supply chain.
Pip & Nut’s packaging will now feature a distinctive yellow button, symbolising the brand’s commitment to these values. The company invited customers to watch for these updated products as they begin to appear on store shelves across the UK. They also hinted at upcoming announcements regarding new stockists, encouraging consumers to stay tuned on their social media channels.
The brand’s enthusiasm was palpable: “Frankly, one LinkedIn post isn’t enough room to explain how meaningful this move is in our sustainable sourcing and B Corp journey.” They further shared the joy of their team, affectionately referred to as “celebrating squirrels,” and promised to continue sharing updates on their Mission Allyship and the impactful work of Tony’s Open Chain.
As Pip & Nut’s refreshed chocolate nut butter cups roll out nationwide, the brand looks forward to engaging with consumers, who are encouraged to share their excitement through social media posts. “Phew, another day, another industry-changing update from The Nest,” the announcement concluded, reflecting the company’s commitment to driving positive change in the industry.
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Hannah Larvin
Editor, International Confectionery
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