Paradise Fruits launches new health range at Vitafoods Europe

Paradise Fruits launches new health range at Vitafoods Europe

Paradise Fruits by Jahncke, the global supplier of food ingredients, will be demonstrating its new Shapes range, developed by the company’s new Health division at Vitafoods Europe (Geneva, 5-7 October 2021).

Paradise Fruits Health has developed a range of fruit Shapes designed specifically to provide food supplements carried by a plant-based matrix that can be called ‘functional confectionery’. The recipes contain a higher fruit content than many other similar products available on the market and can be fortified with vitamins and minerals, as well as other ingredients such as caffeine, creatine, or extracts.   

Bodo Mittmann, Chief Sales Officer at Paradise Fruits Health, said: “Unlike some other vitamin-infused confectionery, our new Shapes fortified with vitamins, minerals probiotics and/or Botanicals are high in fruit and without gelatine, so not only offer a convenient and delicious way to end pill fatigue but are even more appealing to health-conscious shoppers. The launch of these new products at Vitafoods will be the first of many we have planned to support our customers in developing better ways to meet the consumers desire for healthy eating with nutrient-dense ingredients that can contribute to their health and well-being.”

Paradise Fruits Health’s Shapes are available in three categories, Vitamins/Minerals, Probiotics and Botanicals, as well as a variety of bespoke fruit and vegetable flavouring combinations. The Shapes are also free from artificial colours and preservatives, are EU-allergen-free, palm oil free possible, halal and kosher possible, gluten-free and suitable for vegetarian or vegan diets.

The fruit Shapes can be infused with a range of vitamins and minerals that support the wellness of consumers and can also be enriched with natural botanical and herb extracts. This includes Green Tea, Elderberry, Bio Blueberry, Ashwaganda, Chamomile and Valerian. Paradise Fruits Health’s Botanicals are a healthy, convenient and tasty way to introduce these ingredients into the diet.

Paradise Fruits Health Shapes can also be specified in four options that can be bespoke to individual needs. This includes:

  • Generations – Suitable for adults, multivitamin fruit Shapes for vitality
  • Universal – Suitable for people of all ages from three years onwards, fortified with vitamins and minerals
  • Health Benefits – Suitable for all ages from three years onwards, ideal for providing an added daily boost of vitamins, minerals and extracts, addressing individual supplementation
  • Active – Suitable for more active and busy lifestyles, fortified with caffeine, vitamins and minerals.

Mittmann added: “We launched our Health division earlier this year and have experienced unprecedented demand, driven by a rapidly growing audience interested in health and wellbeing. Through our Health division we are developing nutrient-enriched ingredients in a format to suit many different applications, backed by our capability and expertise in developing bespoke products.” 

Paradise Fruits by Jahncke is a global supplier of naturally healthy and delicious food ingredients. The company is a trusted partner to many of the world’s leading food manufacturers of baked goods, confectionery, chocolate, cereals and snacks.

Vitafoods Europe was founded in 1997 and over the past 20 plus years has brought together experts from the health and nutrition industry.  Held for many years in Germany, now the exhibition is located in Geneva and expects to welcome more than 1,250 exhibitors in 23,000 square meters of floor space and over 25,000 visitors in the Palexpo Exhibition Hall.


Image credit: Paradise Fruits
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Media contact
Kiran Grewal
Editor, International Confectionery

Tel: +44 (0) 1622 823 922

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