Nestle brands are revamped under Golden Collection

Nestlé is introducing six new variations of some of its most popular brands as part of the launch of its Golden Collection, which includes Aero, Munchies, Smarties and Milkybar, “reimagined with a golden touch”.

Leading the lineup is Aero, with the launch of two new products – Aero Golden Honeycomb Melts sharing bag (retailing at UK£1.75) and Aero Golden Honycomb Block (£1.25). Both bag and block feature golden bubbles with a honeycomb flavour.

Along with Aero, the Golden Collection includes Munchies, with the Munchies Gold Sharing Bag (£1.75) as the brand’s traditional centre of soft caramel and crispy biscuit is shelled with Caramac.

Smarties Gold Buttons are made with Caramac sharing bag (£1.75) joins the lineup, as the caramel flavour buttons filled with colouful mini Smarties are a combination of chocolate and a satisfying crunch.

The classic milk chocolate bar Milkybar has been given a caramel flavour twist to create new Milkybar Golden Buttons sharing bag (£1.75) and Milkybar Gold block (£1.25).

“We’re beyond excited to introduce our Nestlé Confectionery Golden Collection! We’ve taken some of the flavours we know fans love best – caramel and honeycomb – and applied our chocolate-making wizardry to create new taste sensations,” explained Amy Bennett-Inge, Brand Manager at Nestlé. “The Golden Collection features deliciously-flavoured products from four of our top sellers – Aero, Munchies, Smarties and Milkybar. We can’t wait for people to try them.”

Shoppers can pick up the Golden Collection in supermarkets and retailers nationwide in the UK now.

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Media contact

Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920

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