Mummy Meagz launches bumper plant-based Easter range

Mummy Meagz launches bumper plant-based Easter range

To celebrate Easter 2021, cult vegan chocolatier, Mummy Meagz, is launching three brand new vegan chocolate products, available in-store at Holland & Barrett and online from 10 February. The biggest ever Easter range from Mummy Meagz comprises:

Sunnycomb Bar, a vegan take on classic chocolate-coated crunchy honeycomb bars, and the perfect grab and go option for chocoholics. 40g bar, Recommended Retail Price (RRP) £1.49

Dark Chocolate Orange Choccie Easter Egg and Bar, smooth dark chocolate egg and bar, with the tangy taste of citrus, 40g bar and 165g egg, RRP £6.99

Smoove Moove Easter Egg, sumptuously smooth dark chocolate blended with delicious vegan mylk chocolate, crafted into an egg, 70g, £3.99

Mummy Meagz has made it her mission to take the world’s favourite chocolate snacks and turn them vegan. The Sunnycomb Bar follows this trend with a vegan crunchy honeycomb bar smothered in a Smoove Moove chocolate blend, which offers the perfect chocolate snack. The golden honeycomb bar at the heart of this chocolate treat will remind vegans of one of the UK’s most famous crunchy golden bars and bring a ray of springtime sunshine to all those who enjoy it.

Next on the list of new products is the Dark Chocolate Orange Choccie Easter Egg and Bar. A large orange chocolate egg joins the popular Mummy Meagz Orange Choccie Bar in this luxurious set. The ultimate flavour combination for chocolate lovers, it contains all the citrusy flavour of orange with rich, smooth plant-based chocolate, replicating one of the nation’s favourite sweet treats. Packaged in a beautiful presentation box complete with characterful images of springtime lambs, it is perfect for gifting or simply as a well-deserved Easter treat.

In addition, the Smoove Moove Easter Egg is a luxuriously silky blend of mylk chocolate and deliciously dark chocolate. Packaged in an eye-catching gift box that is illustrated with loveable lambs, this smaller egg is perfect for gifting for adults and children alike. With a satisfying crack to the shell, chocolate lovers will love the signature Smoove Moove blend used to craft this egg. Smooth dairy-free mylk chocolate meets deliciously creamy dark chocolate for an irresistible combination that melts in the mouth.

Meagan Boyle, Co-Founder of Mummy Meagz, said: “Easter is a time when we celebrate life, so by creating a range of new plant-based treats to mark the occasion, we’re hoping that more people than ever will choose to have a vegan celebration and give animal products a miss. Our Smoove Moove Easter eggs taste even better than their dairy counterparts, so everyone can enjoy a sweet springtime treat, regardless of whether they are vegan or not.”

Each product in the range bears the Vegan Society logo, so both chocolate lovers and those gifting to others this Easter can be reassured that the products are made without animal products. All Mummy Meagz products are free of Genetically Modified Organisms and contain only responsibly sourced palm oil, as certified by the Roundtable on Sustainable Palm Oil (RSPO).

The Mummy Meagz Easter range is available from Holland & Barrett on High Streets nationwide and via the Holland and Barrett website. Here they can be delivered direct to the front door via standard or next day delivery – meaning Mummy Meagz can still come to the rescue for last minute Easter gifts.



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Media contact

Kiran Grewal
Editor, International Confectionery

Tel: +44 (0) 1622 823 922

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