Being named one of the Best Brands in America is the perfect end to M&M’S 80th Anniversary year, during which the iconic brand opened three new M&M’S store locations: M&M’S at Disney Springs in Florida, the Mall of America, Minnesota and Berlin, Germany; introduced exciting, new products available online at MMS.com and just announced the release of M&M’S newest seasonal flavor, White Chocolate Pretzel Snowballs, for the 2021 holidays.
As fans around the world celebrate the 80th birthday of M&M’S candy this year, the iconic chocolate treats received another sweet recognition this week in the United States – being named amongst the top five best brands in America by YouGov, an international research, data and analytics group.
“Our consumers have considered M&M’S a favorite for more than 80 years, and to be ranked among the very best brands in America is especially exciting,” said Sarah Long, Mars Wrigley’s Chief Marketing Officer for North America. “This is a wonderful way to cap off a milestone year for M&M’S and makes us even more eager to bring more smiles to our fans around the world in 2022 and beyond.”
The top five best brands in the United States ranking comes as M&M’S caps off anniversary celebrations that took place this year, which included the opening of three new M&M’S stores around the world – bringing our global retail footprint to seven venues where M&M’S fans can interact with the iconic brand, new and exciting customizable products at MMS.com plus an ever-evolving line-up of flavor innovations such as M&M’S MIX and the recently released M&M’S White Chocolate Pretzel Snowballs.
Across Mars diverse and expanding portfolio of confectionery, food, and pet care products and services, the company employs 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, Mars produces some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.
To stay up to date on the latest, trends, innovations, people news and company updates within the global confectionery market please register to receive our newsletter here
Media contact
Roshini Bains,
Editor, International Confectionery
Tel: +44 (0) 1622 823 922
Email: [email protected]
