Mars Wrigley UK launches Galaxy Smooth Orange

Mars Wrigley UK has announced the launch of Galaxy Smooth Orange. Marking the next instalment of the brand’s new delightfully indulgent range of chocolate treats.

Galaxy Smooth Orange, which will be widely available nationwide from this week, radiates the same indulgence of Galaxy chocolate that has been loved by the nation for over 60-years but with a citrus infusion of intense orange.

The zesty flavour of the smooth and creamy Galaxy treat was developed by Mars Wrigley’s team of chocolate experts and has been perfectly balanced to compliment the distinctively delicious Galaxy taste. Silky, smooth and with a gorgeously lingering aftertaste, which makes Galaxy chocolate an experience to be savoured and enjoyed. It is clear, every single piece of Galaxy Smooth Orange is an invitation to enjoy effortless pleasure.

Ellyse O’Connor, Galaxy Senior Brand manager, said: “Galaxy Smooth Orange is kind of a big peel and I encourage Brits to squeeze the day, give their peel of approval, and treat themselves to a Galaxy Smooth Orange chocolate bar next time they’re in the shops! Disclaimer: Thankfully, Galaxy Smooth Orange is infinitely more palatable than these terrible puns!”

Galaxy Smooth Orange will be widely available nationwide and is being launched in two pack formats: large block (RRP: £1.39) and single bar (RRP: £0.66).

Mars has been proudly family owned for over 100 years. It’s this independence that gives them the gift of freedom to think in generations, not quarters, so they can invest in the long-term future of their business, their people and the planet — all guided by their enduring Principles.

Mars said: “We believe the world we want tomorrow starts with how we do business today. Our bold ambitions must be matched with actions today from our more than 125,000 Associates in 80 countries around the world. Some of our current initiatives are:

  • Investing $1 billion over the next several years to become sustainable in a generation
  • Working to improve the wellbeing for families around the world

 

Image credit: Mars
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Media contact

Kiran Grewal
Editor, International Confectionery

Tel: +44 (0) 1622 823 922
Email: editor@in-confectionery.com

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