Kervan Gida UK celebrates success in market

April 2, 2024

Bebeto confectionery brand owner Kervan Gida Group’s UK business is celebrating continued success in the UK market, reporting a 50% year-on-year sales growth across all channels. The UK£39 million confectionery business marks its ninth consecutive year of growth since its establishment in the UK in 2015, driven by its expanded distribution, strategic collaborations with retailers in both private label and brand and a successful pipeline of new product development.

According to Phil Hulme, Commercial Director of Kervan Gida UK: “Since joining the company in 2021, our strategic focus has been on penetrating the major multiples. We are proud with the current growth that we are achieving and have ambitions to be supplying all top seven retailers over the next couple of years.”

Continuing this trajectory, Bebeto is the fastest-growing manufacturer brand, with a 39% year-on-year growth rate with plans for sustained double-digit growth in the current fiscal year.

“As a challenger brand on the rise, our goal is to offer consumers an alternative to mainstream options. Our recent successes, including the exceptional performance of our all-year-round vegan offerings, NPD like 150g Ring Mix and Peach Hearts and innovative seasonal launches such as Halloween, underscore our commitment to delivering quality and innovation in the confectionery sector,” added Hulme.

With a robust product development pipeline in place, Bebeto is poised to introduce a range of exciting new products this year, including a vegan gourmet confectionery range this summer, innovations in the hugely popular sour confectionery sub sector, and seasonal offerings for Halloween and the festive period. These will be backed by exciting activation plans including sampling, events, digital advertising and social media.

“Our UK business continues to thrive despite challenging market conditions. With the addition of top talent to our team and a strategic focus on expanding our product portfolio and retail presence, we are well-positioned for further growth,” commented Enes Başar, Managing Director of Kervan Gida UK. “Our aim is to solidify our position among the top five brands globally in our category, bolstering our brand value and delivering exceptional experiences to our consumers.”

As part of its expansion strategy, Bebeto welcomes Ricky Edge as Controller for Wholesale and Convenience, bringing over 14 years of expertise in sugar confectionery and novelty sales and Claire Wood as National Account Manager for the High Street Discounters, with extensive experience in FMCG brands within soft drinks and confectionery.

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