Confectionery Live is excited to present a compelling session led by Fadi Abi-Nader, Vice President of One Demand for Global Emerging Markets at Mars Wrigley. His presentation, scheduled for 18th September 2024, will focus on driving business performance through strategic demand and market insights in the confectionery industry, with a spotlight on the latest strategies that are reshaping the global market landscape.
With over 20 years of experience at Mars Wrigley, Fadi Abi-Nader has held pivotal roles, including Head of Demand and Strategy and Senior Director of Strategy and Reinvention. He has led teams across six regions, covering more than 140 markets, and has a proven track record of enhancing business performance, including the successful turnaround of Mars Egypt’s growth. Before his tenure at Mars, Fadi honed his skills in various marketing positions at Henkel, further solidifying his expertise in driving market transformation.
During his session, Fadi will explore how confectionery businesses can optimise demand planning and strategic market approaches to unlock growth in emerging markets. He will delve into the nuances of managing complex market dynamics, enhancing supply chain efficiencies, and leveraging consumer insights to stay ahead of the curve. As businesses face increasing competition and rapidly changing consumer preferences, Fadi’s insights will provide valuable guidance on navigating these challenges and seizing new opportunities.
Key topics will include strategies for demand optimisation, the impact of market-specific approaches on performance, and how to implement strategic reinvention to maintain a competitive edge in a fast-evolving market. Attendees will gain a comprehensive understanding of how to integrate these practices into their operations, focusing on maximising market potential while aligning with global business objectives.
Fadi’s work has been widely recognised for its impact; he has been instrumental in driving strategic growth across Mars Wrigley’s global markets and is known for his innovative approach to market challenges. His deep expertise in demand strategy and market transformation will equip attendees with the tools and strategies needed to thrive in today’s complex business environment, aligning with the growing demand for agile and market-responsive business models.
“We are honoured to welcome Fadi Abi-Nader of Mars Wrigley to Confectionery Live,” said Hannah Larvin, Editor of International Confectionery Magazine. “His leadership in demand strategy and market transformation is reshaping how confectionery businesses operate globally, offering invaluable insights for companies looking to adapt and excel in emerging markets.”
Don’t miss this essential session to learn how strategic market insights and demand planning can redefine your business’s future. Discover how to drive growth and stay ahead of the competition in the ever-changing confectionery landscape.
To attend Confectionery Live, register here.
