HI-CHEW, the immensely fruity, intensely chewy candy has expanded its innovative portfolio of vibrant products with the introduction of HI-CHEW Fantasy Mix featuring three new must-have flavors: Rainbow Sherbet, Blue Hawaii, and Blue Raspberry.
The world of fantasy unveils a world of imagination, excitement, and delicious possibilities. That is exactly what HI-CHEW enthusiasts can expect when opening up a bag of the new Fantasy Mix. Available in a whimsically designed colorful package, this new mix offers unique and nostalgic flavors for HI-CHEW fans and candy fanatics alike, standing out against the brand’s traditional fruit-forward flavors and combinations. From the minute you unwrap a Fantasy Mix chew, the double-layer technology full of flavor will transport your taste buds on an enjoyable experience unlike any other: a true candy fantasy. This is the flavor moment HI-CHEW fans have been dreaming of. The delectable chews include:
- Rainbow Sherbet features delicious layers of raspberry, lime, and orange flavors
- Blue Hawaii takes you to the tropics with notes of sweet citrus and hints of pineapple
- Blue Raspberry is both a familiar and fantasy-like offering, with a distinct true-to-flavor profile
HI-CHEW is constantly driven by flavor innovation and experimentation. The research and development team continues to bring new flavors to life through each chew to satisfy the taste buds of consumers everywhere. Consumer feedback is an important factor in the expansion of HI-CHEW’s flavor lineup, and the new Fantasy Mix is a direct result of this process.
In March 2021, a Neilson survey conducted by HI-CHEW showed Blue Raspberry has been a favorite flavor profile amongst the brand’s target audience. In November 2020, HI-CHEW’s own ‘Chew Crew’ survey revealed Blue Hawaii and Rainbow Sherbet rated the highest among non-fruit flavors fans were hoping to one day enjoy. It was incredibly important to the HI-CHEW team to make this mix a reality for consumers.
“The new Fantasy Mix and its unique blend of flavors is a dream come true for our brand fans,” said Teruhiro Kawabe (Terry), President and Chief Executive Officer of Morinaga America, Inc. “We’ve taken our innovation to the next level with these flavor profiles, expanding beyond our fruit-forward offerings to provide a product that will truly stand out at retail. We’re excited for consumers to get to experience Fantasy Mix.”
HI-CHEW’s New Fantasy Mix provides a double layer of true-to-life fruit flavor and is made with concentrated fruit juices, natural and artificial flavors, and contains no colors from synthetic sources. HI-CHEW is also gluten-free. HI-CHEW Fantasy Mix is currently available in peg bags at 7-Eleven and Speedway retailers nationwide, with wider distribution planned for later this year.
Read more of the latest news and developments in our new edition here: February 2022 Single Issue form – International Confectionery Magazine (in-confectionery.com)
Editor, International Confectionery
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