Huer recognises that we are living in a wild, experimental era for confectionery. Driven by a consumer shift toward complex, multi-dimensional flavour profiles, ‘swicy’ (sweet and spicy) combinations have taken over the snack aisle, with 53% of Gen Z consumers in the US looking for exciting and unconventional flavours.
A spicy collaboration
To satisfy this craving for bold flavour, Huer has partnered with the iconic Frank’s RedHot® to create Spicy Gummy Bears. They’re taking the tradition of putting seasoning on fruit and elevating it into a grab-and-go gummy. It’’s a finely tuned sensory experience, here’s why this unexpected pairing works so well:
- Flavour First – the moment you bite in, you get the classic, nostalgic experience of Huer’s soft, juicy, fruit flavours (including cherry, pineapple, and mango)
- The Main Event – every single gummy bear is fully dusted with authentic Frank’s RedHot® Original Seasoning Blend
- The Finish – as the fruit flavour gives way, the seasoning delivers a perfectly balanced, tangy cayenne kick that lingers without overwhelming the palate.
Unconventional Pairings
Huer x Frank’s RedHot® Spicy Gummy Bears joins the brand’s other exciting, unconventional pairings like Cholula® Chamoy, Probiotics, Peels, and Masters of the Universe™.
Find out about more product launches in our latest issue here
