H!P introduces latest bar

H!P has introduced the newest bar on the block; Crunchy Orange. The bar was launched in response to consumer demand, the company noted, as the oat milk chocolate brand H!P is bringing out the bar in time for summer to satisfy the sweet tooth of “sustainable snackers” worldwide.

Chocolate and orange is a classic combination, and plant-powered H!P Crunchy Orange features smooth, creamy oat milk chocolate combined with zesty orange and crunchy waffle cone pieces.

According to the company, the chocolate is sustainably produced as it now registers a carbon footprint 50% lower than chocolate made with cow’s milk according to research conducted by My Emissions and also comes with plastic free packaging. The new bar will be available initially via the company’s website, priced at UK£3 for a 70g bar.

A firm favourite with Gen Zers and millennials who explore environmentally friendly alternatives, H!P offers an oat-based alternative to milk chocolate that is also handmade, blending sustainably sourced single origin Colombian cocoa with creamy oat milk.

H!P founder, James Cadbury who is also founder of chocolate brand, Love Cocoa, and the great-great-great grandson of the original Mr John Cadbury) said: “Nothing beats the iconic combination of chocolate and orange. Orange oat milk chocolate has been one of the most demanded flavours from H!P customers for months, proving that this timeless classic remains massively appealing to a younger adult audience. We can’t wait to see what everyone thinks of it.”

Crunchy Orange joins the line-up of H!P oat milk chocolate bars including: Creamy Original, Salted Caramel, Salty Pretzel, Cookies No Cream, Salted Honeycomb and White Berry Crunch.

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Media contact

Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: editor@in-confectionery.com

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