Haribo releases Berry Clouds

Haribo is bringing “signature childlike happiness” to National Candy Day by officially announcing its newest gummy innovation, Berry Clouds. Berry Clouds are triple-layered gummies with a soft and sweet chew for kids and grown ups.

The product comes in cloud shapes which highlight their irresistibly soft and fluffy texture, in a mixed assortment of three berry flavours including blueberry, wildberry and strawberry. Haribo began “dreaming up” Berry Clouds in 2020 which went through multiple rounds of testing and sample production.

“We know that gummy fans are looking for texture and flavor excitement, so we created an unexpected treat that delivered on both,” said Rick LaBerge, chief commercial officer at Haribo America. “The result is an innovative, whimsical take on gummy shapes that are sure to spark joy for Haribo fans of all ages, especially on National Candy Day.”

Berry Clouds join the company’s 25 varieties including consumer favourites such as the original Goldbears, Twin Snakes, Starmix, Sour Goldbears and Watermelon, as well as more recently launched Rainbow Worms and Z!NG Sour Kicks. Berry Clouds are now available in small, medium and large peg bag sizes at major US retailers.

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Media contact

Caitlin Gittins
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: editor@in-confectionery.com

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