Haribo announced beginning gummi production at its first-ever North American manufacturing facility based in Pleasant Prairie, Wisconsin, US. The brand-new factory was created to meet growing demand from American consumers for the brand, which currently produces over 25 varieties of gummi treats for the US and more than 1200 types globally.
The 500,000 square foot factory is focused on producing Haribo’s Goldbears, with plans to expand production in the near future. The site employs almost 200 associates.
The Pleasant Prairie facility marks Haribo’s 16th factory and supports global production of over 160 million Goldbears every day. The facility is part of a multi-phase project, as the first phase includes the production facility, an administrative building and warehouse.
Future phases are in development, the company said, and will include bringing in new technology, capacity and hundreds of associates to produce the gummis.
“I started my career with Haribo more than 20 years ago, and I’m so proud to be part of the team that made the dream of a US factory come true,” said Hakan Zor, Chief Production Officer, Haribo of America. “Our associates worked tirelessly to ensure every step was taken with care, with the best quality equipment, technology and ingredients on the market. The Haribo brand has limitless potential and producing in the US is an exciting next chapter of our story.”
“At Haribo we think in generations. We are in the US for the long-term and are honored to be part of the Pleasant Prairie community,” added Wes Saber, Chief Financial Officer, Haribo of America. “One of our core values is trust, and it was important for us to give back to the people of Pleasant Prairie who have welcomed us so warmly. We believe everyone deserves access to quality, affordable education so our partnerships reflect that. We’re committed to creating learning and career opportunities that will drive economic development and wellness for Southeast Wisconsin.”
As the Goldbears will continue to be produced in Pleasant Prairie, Haribo’s latest treat, Wild Berry Goldbears, will be launching nationwide in the US.
“Haribo fans tell us they love our texture and flavour combinations, and Wild Berry Goldbears are a nod to that for a perfect summer treat,” explained Rick LaBerge, Chief Commercial Officer, Haribo of America. “Right now as we’re starting production in the US we’re focused on classic Goldbears, and we’re excited to produce more of our gummi varieties including innovative new treats like Wild Berry Goldbears in the future.”
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