Chupa Chups Expansion

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n 2021, Perfetti Van Melle U.S.A., Inc. took over U.S. distribution and marketing of the company’s fun, colorful and flavorful Chupa Chups Lollipops that already enjoy tremendous popularity around the globe. As the second largest Lollipop brand globally, Chupa Chups is excited to offer U.S. retailers new pack formats and most-loved flavors, including Cremosa Creamy Strawberry and Choco-Vanilla and fruit favorites like strawberry, orange, watermelon and more.

In addition to the delicious unique flavors, each Chupa Chups lollipop is like a piece of artwork, with its premium experience in wrapper design and shape. Many people already recognize the bright and happy Chupa Chups flower pattern package graphics, based on the iconic logo designed by famous Spanish artist Salvador Dalí.

In a short time, the Chupa Chups brand already ranks #8 among Total Lollipops on Amazon.com and is fast-growing in the U.S. Lollipops segment of the Non-Chocolate Candy category. The U.S. is the top Lollipop marketing worldwide at 37% of total market value.

“The time is right for Perfetti Van Melle to bring back the commercial management of this iconic brand,” said Craig Cuchra, Vice President of Marketing, Perfetti Van Melle U.S.A. “Our internal sales team and broker partners are excited to bring Chupa Chups to our customer partners along with our other Perfetti brands. We’re already seeing success with new retail customers listing Chupa Chups products, which is a testament to Chupa Chups’ rich heritage and truly global awareness. We’re happy to bring Chupa Chups to new consumers and have them fall in love with the taste and quality of Chupa Chups lollipops.

Chupa Chups are available now in the U.S. in the following formats:

Chupa Chups ‘Best of’ Drum Display, an assortment of 5 of Chupa Chups “best of” flavors including Cola, Orange, Strawberry, Watermelon and Creamy Strawberry flavor. The value-sized 60-piece drum package features .042 oz lollipops. Suggested retail price is $9.99 per drum.

New Chupa Chups Laydown bags with 2 great flavor assortments, CREMOSA (Creamy Strawberry and Choco-Vanilla) and “Best of” with Cola, Orange, Strawberry, and Watermelon fruit lollipops and Creamy Strawberry. Each standup bag has 25 pieces (0.42 oz. lollipops) with a Suggested Retail Price of $3.49 per bag. The laydown bags are available in a Display Ready Tray with 12 bags in a case.

Chupa Chups Mini-Chups are 6g lollipops with 240 pieces in a standup bag, with a Suggested Retail Price of $13.99 per bag. Each bag contains 5 assorted flavors including Strawberry, Orange, and Cherry fruit lollipops, plus Creamy Strawberry & Cream and Choco-Vanilla flavors.

Media contact

Roshini Bains,
Editor, International Confectionery
Tel: +44 (0) 1622 823 922
Email: editor@in-confectionery.com

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