CHIPS AHOY! is shaking up snack routines with the launch of its latest limited-edition innovation: CHIPS AHOY! Mystery Cookie.
Featuring a top-secret mystery flavour that only fans can decode, the new chewy cookie is designed to be debated, deciphered and, ultimately, devoured.
A mystery from another dimension
The limited-edition product comes in distinctive packaging featuring an unidentified cookie surrounded by spooky caution tape. It hints at a flavour that has glitched into our world from another dimension, inviting fans to test their detective skills and crack the case.
Leading the investigation is the brand’s cookie mascot, Chip, who will serve as fans’ sidekick throughout the campaign as they work together to identify the mystery flavour and fix the glitch once and for all.
Fans invited to crack the case
From 30 July, limited quantities of CHIPS AHOY! Mystery Cookie will be available for early purchase exclusively through the SnackWorks TikTok Shop.
Alongside the early-access window, the brand is launching a national sweepstakes that invites fans to submit their mystery-flavour guesses for the chance to win a $25,000 grand prize. A selection of daily prizes will also be available.
The cookies will begin rolling out across major US retailers from 10 August and will remain available for a limited time. The mystery will finally be solved on 31 October, when CHIPS AHOY! officially reveals the flavour across its social media channels.
