Cadbury’s Bournville factory in the UK has seen Mondelez expand their production there on a fairly large scale, after Mondelez made a £75m ($96.5m) investment. Mondelez have stated that they will include Cadbury Dairy Milk Oreo and Cadbury Dairy Milk Tiffin to their chocolate production lines later this summer at the Bournville site.
Currently, the Bournville plant makes 5.5 million blocks of Cadbury Dairy Milk every day, and Cadbury Dairy Milk Oreo and Tiffin will be hitting the shelves of all major UK supermarkets in August 2017, and will have an SRP of £1.49 ($1.92) and £2.49 ($3.21) respectively. Cadbury have mentioned before that Tiffin will be a relaunch given that the product has had previous, with Tiffin being withdrawn and re-entered in the market on numerous occasions since 1937.
To date, Mondelez has invested well over £200m ($258m) into UK manufacturing, invention and research since 2010, and that sum includes over £18m ($23m) to create new manufacturing techniques, knowledge and jobs across their Bournville based Global Chocolate Centre of Excellence.
