Yeo Valley is extending its Organic Milk range by launching a new 1.5 litre format in whole, semi-skimmed and skimmed, in Tesco stores nationwide.
The handy new format has been developed to give shoppers added convenience and better value, launching for just £1.29.
Yeo Valley milk supports British family farms by buying milk from the Organic Milk Suppliers Cooperative (OMSCo). It’s partnership with OMSCo has lasted for over 20 years and guarantees a fair price for British organic milk farmers.
Adrian Carne, Yeo Valley Executive Chairman, said:
“Organic milk has many exceptional benefits for consumers. It’s always free-range, supports British wildlife, and has higher levels of several key nutrients compared to non-organic milk.
Organic milk has been winning over plenty of new shoppers in UK over the last few years. However, it is yet to become a staple for the mainstream shopper and currently only captures 5% of total UK milk sales every year. With the new 1.5 litre format and ‘everyday’ price, Yeo Valley wants to make organic milk accessible to more shoppers.”
A newly designed label celebrates Yeo Valley’s British and organic credentials and communicates the fact that Yeo Valley is a real Family farm.
Yeo Valley’s Organic Milk 1.5 Litre will be available from Tesco stores for MRRSP £1.29/1.5 Litre from Monday 21st May 2018.
For further information, please contact Press@Yeovalley.co.uk or call 01761 461677.