Wixon Appoints Chief Commercial Officer

Wixon announced the appointment of Jason Williams as Chief Commercial Officer (CCO) of the company. Williams will report to President Peter Gottsacker and serve as a member of the executive leadership team….
Jason Wixon

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Wixon announced the appointment of Jason Williams as Chief Commercial Officer (CCO) of the company. Williams will report to President Peter Gottsacker and serve as a member of the executive leadership team. In this role, Williams will lead Wixon’s industrial and protein sales teams, oversee project management, and direct the company’s marketing strategy to support continued growth and strengthen customer partnerships.

“Jason’s leadership, industry expertise, and customer-focused mindset make him a strong addition to our executive team,” said Gottsacker. “His ability to connect strategy with execution will strengthen our commercial operations and accelerate our growth initiatives.”

Williams brings more than 25 years of ingredient industry experience to Wixon, while achieving progressive career advancements and a proven track record in commercial leadership, strategic sales development, and cross-functional collaboration. Throughout his career, he has successfully aligned sales and marketing strategies with operational execution to deliver measurable results and long-term customer value.

As Chief Commercial Officer, Williams will focus on expanding Wixon’s industrial and protein business segments, while enhancing project management processes, and reinforcing the company’s brand and market presence through integrated marketing initiatives. Taking a customer-centric focus, he will work closely with teams across the organisation to ensure seamless collaboration from concept through commercialisation.

“I’m excited to join Wixon and work alongside such a talented team,” said Williams. “Wixon’s commitment to innovation, quality, and customer partnerships is impressive. I look forward to helping drive continued success and delivering exceptional value to our customers.”

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International Confectionery is the leading authority in global confectionery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the confectionery sector.

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