Win-Win, creator of one of the UK’s first cocoa-free alternative to chocolate, today announces an exclusive UK distribution partnership with Keylink, a leading supplier of chocolate, cocoa products and ingredients to chefs, chocolatiers and bakers.
Keylink distributes products for many of the world’s premier chocolate manufacturers, and Win-Win will be the first and only cocoa-free chocolate alternative in the Keylink portfolio. Keylink will stock a variety of Win-Win’s products, including Milk, Dark and White cocoa-free chocolate alternatives, available in 10kg Bags of ‘Easymelt Chips’ and Bakestable drops.
Chocolate Challenges
The global chocolate category is facing significant long-term challenges. Climate volatility, crop disease and environmental pressures are impacting cocoa yields, driving price instability and creating supply shortages making the industry harder to future proof. Win-Win addresses these challenges by offering a delicious, ethical and sustainable alternative to conventional chocolate.
Win-Win’s award-winning range is made using abundant cereals and legumes (e.g. rice) as its base ingredient, instead of cocoa beans. Through a proprietary fermentation process designed to replicate the complex flavours of chocolate, and using traditional chocolate making techniques such as roasting, grinding, refining, and tempering, Win-Win transforms abundant, readily available and affordable ingredients into versatile cocoa-free chocolate alternatives that look, temper, bake, shine and snap just like conventional chocolate.
Scalable and highly adaptable, Win-Win’s products are indistinguishable across a wide range of applications including cookies, cakes, pasties, ice cream and desserts. Their unique qualities mean they can be used either as an extender or as a direct replacement to chocolate, without the need for any additional equipment or specialist training.
Mark Golder, CEO, Win-Win comments: “We all love chocolate, but with such complex and perpetual issues affecting the supply chain we need to look to alternative solutions now that will ensure consumers can still enjoy their favourite treats in the future. We’re delighted to partner with Keylink, to make our products easily accessible to customers looking for a delicious, easy-to-use range of sustainably sourced cocoa-free chocolate alternatives that deliver on taste, performance and reliability.”
Sanjeev Ramchandani, Managing Director of Keylink Ltd comments: “The industry is rapidly changing and it’s important we support our customers in navigating these challenges, providing workable, alternative solutions where possible.
We’re proud to be the exclusive UK distribution partner for Win-Win. We believe Win-Win offers an exceptional product range, that is closer in taste to couverture than compound, is highly workable and easy to use, and supports long-term price stability and sustainability. We’re excited to welcome Win-Win to our portfolio and look forward to seeing how our customers innovate with these versatile alternatives.”
Win-Win’s range of award-winning cocoa-free chocolate alternatives, including Milk, Dark and White variations, are now available to buy through Keylink Ltd. To mark the launch of the partnership, Keylink are also offering a 15% discount on the list price for six months until 31st July 2026.
To find out more about Win-Win’s award-winning cocoa free chocolate alternatives, please visit: www.eatwinwin.com
