Cadbury have unveiled a new Creme Egg advert, which took to UK screens in January, following a Creme Egg ‘super fan’ named Gregg, with the objective to highlight a new hunting season.
The move is part of Cadbury’s plan to kick off the start of the new ‘Hunt the White Cadbury Creme Egg’ campaign, which is a new activity – exclusive to convenience stores – devised to see one consumer discovering a Cadbury White Creme Egg each day, and winning up to £1000 in the process.
In addition to this, retailers will also be in on the chance to win, with Cadbury offering them either Love2Shop vouchers or stock.
In order to participate with the new campaign, retailers need to display Cadbury Creme Egg with a host of promotional display material. POS can be ordered at deliciousdisplay.co.uk, while posters can also be downloaded from the site.