UK Food Safety Authorities approve PureCircle Reb M Stevia from Bioconversion

steviagrowing_teaser

Share this article:

Ingredion Incorporated (NYSE: INGR), a global leader in specialty ingredients and plant-based sugar reduction, has announced that UK food safety authorities have granted expedited approval for the use of PureCircle™ by Ingredion’s steviol glycosides produced through bioconversion. This significant development enhances access to the stevia leaf’s best-tasting molecules for food and beverage products.

“This approval sets the bar for other markets to do the same,” commented Nate Yates, Global Sugar Reduction Platform Leader at Ingredion and CEO of PureCircle. “Our global customers are seeking sugar reduction solutions that not only meet consumer needs but are also available at the enterprise level to maximise their operational efficiencies. Advancements like these enable us to better serve our customers and their consumers.”

PureCircle’s bioconversion method replicates the plant’s natural production process, offering superior cost efficiency with minimal processing. By converting Reb A leaf extract into Reb M or other important molecules, food and beverage brands can sustainably scale stevia sweeteners suitable for 100 per cent sugar reduction.

Ingredion has published a pioneering, peer-reviewed sweeteners life cycle assessment, highlighting the importance of new technologies like bioconversion in sustainably scaling sweeteners. Bioconversion technologies help reduce the environmental impact of stevia ingredients compared to full caloric sweeteners such as sugar cane and beet sugar on a sweetness equivalence basis.

Food and beverage companies are encouraged to take advantage of PureCircle’s expanded portfolio of Clean Taste Solutions, now that they have access to steviol glycosides from bioconversion. These sweetening solutions are 100 per cent stevia and are tailored to achieve optimised taste performance based on a brand’s product category and sugar reduction targets. PureCircle’s latest innovation, the Clean Taste Solubility Solution, enables improved taste performance and offers 100 times more solubility than Reb M stevia.

 

Stay up-to-date on the latest industry news and exclusives in our magazine.

Never miss a story… Follow us on:
LinkedIn International Confectionery
Twitter logo @InConfectionery
Facebook @InConfectionery

Media contact

Hannah Larvin
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: [email protected]

About International Confectionery

International Confectionery is the leading authority in global confectionery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the confectionery sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Joseph Clarke Picture

Joseph Clarke

Senior Editor

Steve Blakebrough Picture

Steve Blakebrough

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Domori

Domori Launches in the UK

Italian chocolate producer Domori has introduced its professional couverture chocolate range to the UK, targeting chocolatiers, pastry chefs, gelato makers and other specialist dessert producers.
KitKat Nestle

KitKat Drives Formula 1 Excitement

Nestlé International Travel Retail (NITR) has brought the excitement of the KitKat and Formula 1® partnership to travellers at Singapore Changi Airport through a high-impact activation combining immersive brand experiences, personalisation and travel retail-exclusive products.
EXBERRY colour selection

GNT Secures ISO Carbon Verification

GNT has become one of the first food colour manufacturers worldwide to have its Product Carbon Footprint (PCF) methodology independently verified in line with the ISO standard.
NSD

Celebrating US National Real Sugar Day

The Sugar Association will celebrate National Real Sugar Day on October 15 by recognising real sugar’s role as a real, recognisable ingredient in real food. This year’s celebration also highlights that real sugar is rooted in nature and is at the heart of real recipes and scratch cooking.
Anuga India

SACMI highlights integrated chocolate processing

SACMI Packaging & Chocolate is showcasing its latest chocolate processing and packaging technologies at Anuga FoodTec India 2026, highlighting an integrated portfolio spanning production, wrapping, handling and secondary packaging.
Anuga India

Anuga FoodTec India is Open

Anuga FoodTec India 2026 has opened its doors in Mumbai, bringing together food and beverage technology suppliers from around the world for three days of processing, packaging and manufacturing innovation.
Chocolate

Nestlé appoints Group General Counsel

Nestlé’s Board of Directors has appointed Manuela Bernasconi, currently General Counsel for Zone Americas, as Group General Counsel and a member of the Group Executive Board, effective 1 January 2027. After seven years as Nestlé’s Group General Counsel, Leanne Geale will retire.
Confectionery Packaging

Smart confectionery packaging 

Assistant Editor Katie Tracy examines how PPWR, GS1 Sunrise 2027, smart labels and 2D QR coding are reshaping compliance across confectionery packaging lines.
Stella

STELLA launches 2 new flavours

On 1 October 2026, STELLA will launch its new Matcha Strawberry Ube bar: a combination of fresh matcha, fruity strawberry and purple ube that is currently unique in Swiss chocolate
Scroll to Top