The internationally active and family-owned Windel Group based in Osnabrück is expanding its portfolio through the acquisition of the renowned company The Chocolate Family (TCF). With its brands ICKX and Pralibel, and as a partner for well-known companies, TCF stands for a broad and exceptionally high-quality range of classic and innovative Belgian pralines. TCF employs more than 200 employees at two locations in Essen and Vichte (both Belgium). The company also operates several Art-of-Chocolate shops in Germany and the Netherlands.
Founded in 1972, The Chocolate Family supplies its products worldwide to both traditional retail stores as well as major retail companies. By joining forces with the Windel Group, new opportunities are established for TCF in order to implement its future-oriented growth strategy.
TCF will closely collaborate with Kim’s Chocolates, which is also part of the Windel Group and one of Belgium’s largest chocolate manufacturers. This partnership will create a one-stop shop for customers seeking Belgian premium chocolates. While TCF has perfected the art of praline production, Kim’s Chocolates focuses on making chocolate bars and tablets.
“The acquisition of TCF is a strategic milestone” explains Fred Windel, CEO of the Windel Group. “With The Chocolate Family, we are expanding our portfolio and bringing together the best of the Belgian chocolate world under the roof of the Windel Group.”
Ellen Huurman, CEO, and Sjaak Huurman, Chief Sales Officer of The Chocolate Family, emphasize in a joint statement: “The Windel Group is the ideal partner for us. Their complementary product range and innovative strengths perfectly align with our vision. Together, we can continue to pursue what drives us most: creating as many chocolate smiles as possible, guided by the values we both share.“ The family members Ellen and Sjaak Huurman will continue to lead TCF, as an independent company within the Windel Group.
With the acquisition of The Chocolate Family, the Windel Group is sending a clear signal for sustainable growth and the strengthening of its international market position.
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Joseph Clarke
Editor, International Confectionery
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