Surge Brands announced today its appointment as the global licensing agent for Cookie Dough Bites®, the beloved confectionery brand that has captivated consumers for almost three decades.
Originally launched in 1997, Cookie Dough Bites® became an instant hit in movie theaters across the country, creating the ultimate sweet-and-salty pairing when mixed with warm popcorn. Since then, the brand has expanded into supermarkets, specialty chains, and mass retailers, selling more than 250 million packages worldwide. With a dedicated fan base spanning generations, Cookie Dough Bites® continues to be one of the dominant confections in the movie snacking confectionery category, ranking among the top theater candy brands in the USA.
Cookie Dough Bites® is a household name that resonates with Millennials and Gen Z consumers. The demand for edible cookie dough continues to rise, making it a sought-after flavor across multiple food and beverage categories.
Surge Brands will oversee the licensing strategy for Cookie Dough Bites® utilizing the flavor profile to introduce new products, including frozen and refrigerated foods, protein powders, novelty treats, beverages, beauty and more.
“We are eager to see Cookie Dough Bites® extend beyond the candy aisle and into exciting new products that will delight our fans,” said Scott Samet co-Founder of Taste of Nature, Inc. the manufacturer of Cookie Dough Bites®. “With Surge Brands at the helm, we are confident that the licensing program will bring fresh and innovative ways for consumers to enjoy their favorite cookie dough treats.”
“Cookie Dough Bites® is an iconic brand with a loyal following and tremendous growth potential,” said Ari Freedman, Vice President of Licensing at Surge Brands. “We are excited to leverage its widespread appeal and expand it into new categories and retail channels through strategic licensing partnerships. From ice cream and snack foods to merchandise and collectibles, the opportunities for Cookie Dough Bites® are endless.”
Read more latest industry news and developments in our free to download magazine.
Never miss a story… Follow us on:
LinkedIn: International Confectionery
YouTube: @ConfectioneryTV
Media contact
Joseph Clarke
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: [email protected]
