Shine On: Ice Breakers brand debuts glitter gum​

Ice Breakers, the brand that encourages fans to confidently break through the ordinary, is adding some sparkle to the gum aisle with the release of the first-of-its-kind, glitter-sprinkled gum in the U.S.

Made with edible glitter, Ice Breakers ICE CUBES Glitter Gum Summer Snow Cone is bursting onto the scene with an icy, cherry snow cone flavor, adding just the right amount of shimmer to your summer. Each cube is covered with a dusting of edible glitter to maximize its iconic summer look.

A trendsetter in the gum and mints category, Ice Breakers is tapping into the glitter sensation that’s sweeping the nation. Experts have declared 2018 “the year of glitter” when it comes to new food products.

“Consumers are looking for extra sparkle in every day items – whether it’s what they’re eating, drinking or wearing,” said Nathan Johnson, Brand Manager, Ice Breakers. “Ice Breakers Glitter Gum gives consumers the added glittery flair to push their swagger over-the-top.”

The first-ever glitter gum from the Ice Breakers brand began glistening US shelves nationwide on April 15 (SRP $3.69). The gum will only be available this summer while supplies last, making it the first limited-time-only Ice Breakers ICE CUBES product.

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