Millions of people are reported to participate in Veganuary every year, but chocolate is listed as one of the top three products they missed the most when making their vegan pledge?Ritter Sport has unveiled a quartet of delicious chocolate bars that are accidentally vegan.
Introducing the Ritter Sport ‘accidentally vegan range‘
Marzipan
Ritter Sport’s no.1 bestseller
Experience a mouth-watering combination of sweet Californian almonds coated in a delicious 50% dark chocolate.
RRP £1. Available now from selected Sainsbury’s, Waitrose, OCADO, Cooperative, Wilko & Spar Stores
74% Intense Dark Chocolate from Peru
Made with only three ingredients and single origin 100% certified sustainable sourced Peruvian cacao, the fine, fruity and slightly spicy taste is perfect for all who love intense chocolate.
RRP £1.79. Available now from selected OCADO, NISA, & Spar Stores
61% Fine Dark Chocolate from Nicaragua
Made with only 3 ingredients and 100% certified sustainable single origin cacao from Nicaragua. It’s distinct flavour makes this bar truly one of a kind.
RRP £1.79. Available now from selected NISA & Spar Stores
50% Dark Chocolate
A delicious blend of 50% cocoa with beans from Nicaragua and Papua New Guinea. Perfect for all dark chocolate lovers.
RRP £1. Available in selected Spar stores especially for Veganuary only
Katy Clark, Head of Marketing, said: “Veganuary has certainly got a little tastier this year thanks to our range of accidentally vegan chocolate bars. British consumers love chocolate and we know the craving for a square can sometimes be too much especially when you’ve pledged to go vegan. But now you can beat that temptation with our vegan friendly chocolate bars.
“What’s more we are extremely proud that our range is made with 100% sustainably sourced cocoa as well as all natural ingredients, so whether you’re one of the 18% of people who take part in Veganuary for environmental reasons or have your own reasons to ‘go vegan’, we really have got you covered this Veganuary and all year round!”
Toni Vernelli, Head of International Communications for Veganuary has welcomed the involvement of Ritter Sport in this year’s campaign, and said: “Veganuary is creating a new wave of consumers with strong ethics and a big appetite. This a real opportunity for businesses to improve and expand their vegan offerings for the growing climate-conscious audience. We’re delighted that Ritter Sport has risen to this challenge – helping people to live more lightly on the earth while still eating food they love – we know new-vegans really miss good chocolate – and with Ritter Sport there is no compromise!”
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Media contact
Kiran Grewal
Editor, International Confectionery
Tel: +44 (0) 1622 823 922
Email: editor@in-confectionery.com