ProSweets Cologne as content and networking hub +++ Sweet Week Production Summit and Sweet Week Talks & Tasting Stage make Sweet Week experienceable +++ New event and content formats address urgent industry issues
Everything revolves around sweets and snacks in Cologne from 2 to 5 February 2025 when the Sweet Week – the trade fair synergy between ProSweets Cologne and ISM – brings the industry together. The Sweet Week sets new benchmarks as an event, content, innovation platform and a networking hub. It covers the entire industry’s value chain and brings players from the industry, trade and supplier sector together in one location.
Hall 10.1 is the centre stage of the Sweet Walk, offering plenty of room for new ideas and cooperations: Here, the Lab5 by ISM unites ISM with ProSweets Cologne. This connection is reinforced by the spatial proximity of Hall 10.1 to the theme worlds Packaging Materials and Sweet & Snackable Ingredients, which act as a central interface between supply and the end product. The Lab5 by ISM offers a platform for the New Product Showcase – a special exhibition for the most innovative new products, start-ups, scale-ups, trend snacks and finest creations. The Lab5 by ISM is enhanced by interactive formats like the “Live Sweets Creation”, where the production of sweets can be experienced up close, as well as the get-together at the GISMO Bar on 4 February, which makes innovation tangible and promotes the exchange in an inspiring atmosphere.
The Sweet Week is presenting new content and event formats on the Expert Stage and the new Sweet Week – Talks & Tasting Stage, which provide solutions to the industry’s most urgent challenges: Sustainability, digitalisation, Artificial Intelligence, a lack in skilled labour and increasing prices for raw materials.
“We would like to particularly accentuate our joint goal of actively pushing the networking between production teams and supplier companies in the scope of the Expert Stage and the Sweet Week – Talks & Tasting Stage, which not only creates a platform for conveying knowledge, but also offers room for a practice-oriented exchange and networking. In this way, we actively contribute towards the sweets and snacks industry remaining fit for the future in a world that is becoming increasingly more digitalised and sustainably-oriented”, Guido Henschke, Director ProSweets Cologne, accentuated.
“The emphasis of ISM and ProSweets Cologne 2025 is on the active dialogue and lending the industry targeted support with today’s most urgent challenges. In the scope of the Sweet Week our diversified programme offers valuable impulses. Through the combination between practical best practices, trailblazing innovations and top-class industry experts, we enable the participants to develop concrete solutions that pave the way into a more sustainable and more efficient future”, said Sabine Schommer, Director ISM.
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