ProSweets Cologne 2025 has set a strong statement in the supplier industry for sweets and snacks with a significant 23% increase in the number of visitors, measurable business success and innovative formats. The trade fair has positioned itself as a trendsetter in a challenging global market with a European-wide leading content programme.
“The results of our visitor survey and the strong figures of ProSweets Cologne 2025 are sending a clear signal: ProSweets Cologne’s concept works – as a platform, as a network, as an innovation driver,” summed up Guido Hentschke, Director of ProSweets Cologne. “A selective combination between high-quality content, tailor-made matchmaking formats and strategic synergies with ISM are what make the difference.”
Success factors for 2025: Networking, innovation, growth
Over 23% more visitors compared to last year, a high number of business transactions sealed directly on-site and measurable satisfaction: 70% of the respondents assessed the trade fair positively overall, 88% would unreservedly recommend it. The active business matchmaking approach, which brought producers together with suppliers in a targeted manner, was particularly positively appraised. In 2025, the key formats included Lab5 by ISM, which as an innovation hub brought additional dynamics into the trade fair happenings, as well as the new joint Expert Stage and Sweet Week Talks & Tasting Stage, which has established itself as a platform for interactive lectures, start-up pitches, live tastings with creators, workshops and live podcasts. The spatial proximity to ISM, the thematic interlinking and the active networking were highlighted to be a decisive advantage by both the exhibitors and visitors alike.
ProSweets Cologne will also rely on the trusted formula for success next year – with important enhancements: Lab5 by ISM remains incorporated in Hall 10.1, the stage format will be continued and expanded to include new theme clusters. With the introduction of ISM Ingredients from February 2026 onwards, the growth section raw materials, ingredients and semi-finished products is moving even closer to the ISM producers – as an independent trade fair format that promotes the synergies between suppliers and manufacturers in a targeted way and consistently pushes the positive upward trend of ProSweets Cologne as a platform for forward-looking developments.
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Editor, International Confectionery
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