pladis aims for a big chunk of the cookie market with Britain’s finest: McVitie’s cookies


pladis, the London based global snacking company, joins this year’s Sweets & Snacks Expo in Chicago (May 22nd –24th) hosted by the National Confectioners’ Association and will launch for the first time its new range of McVitie’s cookies and showcase its full range of delicious sweet and savoury snacks.

McVitie’s Cookies; Britain’s finest redefined for the American palette

A unique British cookie taste is coming to Sweets and Snacks Expo for the first time. McVitie’s cookies have been created from an iconic British cookie recipe to cater to the needs of US consumers.

At the pladis booth (#613) McVitie’s will treat guests to traditional ‘British tea and biscuits’ – with tea, coffee and cookies.  Samples of the new brand, McVitie’s Golden Grains Milk & Dark Chocolate, McVitie’s Sweet Oat Crunch Milk Chocolate & Original and Golden Grains Milk & Dark THINS, will be available to taste.

McVitie’s is the leading cookie brand in the UK and its McVitie’s Chocolate Digestive cookie (The British name for Golden Grains) was voted Britain’s favourite biscuit, by a nationwide TV audience in 2017.

Brian Blanchard, CEO of pladis North America said: “The US is one of pladis’ priority markets and we already have a strong presence with our Flipz, Turtles and Carr’s brands. The launch of the Godiva Masterpieces range in mass channels during 2017 turbo-charged our momentum in premium chocolate. We promised last year to do the same in the cookie aisle and here we are bringing McVitie’s, one of the world’s most loved brand to US consumers” explains Brian Blanchard, CEO of pladis North America.

New Godiva Masterpieces flavor, “Bliss” fully yours

Buyers will be treated to Godiva Masterpieces Milk Chocolate Bliss, the new flavor within the range inspired by the legendary Bliss chocolate, dressed in an elegant, Belgian Art Nouveau design.

The Godiva Milk Chocolate Bliss is a smooth milk chocolate shell with a creamy milk chocolate filling and is available in both bar and individually wrapped formats.

Godiva Masterpieces collection was launched last year in mass channels and it showcases three of the best-selling Godiva signature chocolates: Dark Chocolate Ganache Heart, Milk Chocolate Caramel Lion, and Milk Chocolate Hazelnut Oyster.  The Godiva Masterpieces Dark Chocolate Ganache Heart and Caramel Lion are now also available in delightful individually wrapped mini chocolates and decadently filled bars (10oz size), perfect for chocolate lovers looking for a treat on the go.

pladis will add another debut to its Godiva range, the New Godiva Goldmark Holiday Collection the grocery and mass channels which includes an assortment of elegant gift boxes and mini bags, perfect for self-treating, sharing with a loved one or to use as an adorable stocking stuffer.

Introducing NEW Brands – Why Nut?™

Take snacking to another level with pladis’ newest brand Why Nut?™ made with real nuts and fruit, Why Nut? ™ brings together simple ingredients in bite-sized snack balls that are natural source of protein.

Why Nut? ™ has no artificial colors, flavors or sweeteners and is vegan friendly too. Available in two flavors of Almond and Pistachio Why Nut? ™ is the tasty way to go from hungry to happy.

pladis booth abundant with sweet treats

Delicious surprises from Flipz, Turtles, Carr’s and Ulker treats will also be awaiting buyers at the pladis booth (#613).

pladis on track in the US market

In North America, pladis business growth accelerated by over 5% in 2017 with strong success from its Godiva everyday luxury chocolate sales which grew 27% during 2017.

Over the next 18 months, pladis will continue to accelerate demand for its Godiva everyday luxury lines and expand its McVitie’s portfolio. Sales in US grocery and mass channels will account for around a fifth of pladis’ market growth in the next two years – through premium chocolate and biscuits.

Since bringing Ulker, United Biscuits, DeMet’s Candy Company and Godiva (under license for grocery channels) together to form a global company in June 2016, pladis has quickly grown to become the world’s number two in sweet biscuits and number seven in chocolate, the company aims to be the fastest growing company in its sector.

pladis booth #613
Sweets & Snacks Expo
Chicago’s McCormick Place West Building
May 22-24th

Subscribe to our newsletter

Don't miss new updates on your email
Scroll to Top