Perfetti Van Melle, a global manufacturer of confectionery and chewing gum, is pleased to announce a key senior appointment in its Türkiye operations as part of its ongoing commitment to global talent development and market excellence.
Effective immediately, Nalan Özgür, currently Marketing Director for Perfetti Van Melle Türkiye, will take on the role of Director, European Chewing Gum & Mint Portfolio, based at the company’s Switzerland office. In her new capacity, she will lead the strategic oversight and development of Perfetti Van Melle’s chewing gum and mint brands across Europe.
Ms Özgür has served within the Türkiye marketing leadership for six years, where she has shaped growth strategies for flagship brands including Mentos, Vivident, Chupa Chups, and Big Babol. Under her stewardship, the Turkish business has delivered strong performance in innovation, media strategy, brand equity and commercial marketing.
Her professional career spans more than 20 years in the consumer goods sector, with leadership roles at renowned firms such as Evyap, Sütaş, Pınar, Cadbury, Kraft Foods, and Yıldız Holding. Throughout her career, Ms Özgür has cultivated expertise in brand management, innovation, media planning, and commercial marketing.
This appointment reflects Perfetti Van Melle’s international approach to human resources and talent mobility. The company remains committed to offering growth paths that transcend geographical boundaries, enabling strong local market performers to translate their skills to regional or global roles.
“We are delighted to elevate Nalan to this strategic role leading our gum and mint portfolio across Europe,” commented a Perfetti Van Melle spokesperson. “Her deep market knowledge, innovation mindset and commercial track record uniquely position her to drive sustained growth and brand leadership across this category in Europe.”
Perfetti Van Melle continues to operate in more than 150 countries worldwide, offering a diverse and innovation-driven product portfolio in confectionery and related segments. The Company views leadership appointments like this as central to its ambition to deliver value globally and locally, anchored in strong talent development and inclusive international careers.
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Media contact
Joseph Clarke
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
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