NeatSweets, the UK’s pioneering low-sugar candy brand, has secured its first national listing
with resurgent retailer Holland & Barrett. The partnership will see its Sour Citrus and Fruity Berry
Gummy Bears sold in around 400 stores.
The deal marks another major milestone for the fast-growing challenger brand, following a
recent listing with David Lloyd and expanding distribution across Europe and North America.
Sugar confectionary sales grew 5% to £1.9bn in the past year, with volumes up 3.3%.
However, 61%2 of UK adults and 75%2 of children are reported to exceed their recommended
daily amount of sugar, whilst eight in ten households regularly buy candy.
Mark Lilley, NeatSweets co-founder and the entrepreneur behind restaurant chain Abokado,
said “Our ambition is to help remove 10 million kilograms of sugar from the confectionary aisle,
and increase joy by 1000%! Holland & Barrett is the first major UK retailer to recognise that the
category has incredible scope for growth through low-sugar innovation. Consumer demand for
candy isn’t going away, but neither is the appetite for us all to be kinder to our bodies.”
In the wake of stricter HFSS regulations, NeatSweets is uniquely positioned to satisfy the
growing demand for treats without the traps. With less than 2g of sugar per bag – around 95%
less than standard confectionery – the brand is the lowest-sugar candy range in the UK (RRP
£1.99).
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Media contact
Joseph Clarke
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: [email protected]
