Following an incredibly successful Q4 campaign in 2024, Monty Bojangles, the multi-award-winning UK confectionery brand, is elevating its investment for 2025, with the announcement of an exciting new partnership with Everyman.
Marking bold brand investment as part of Monty Bojangles’ largest ever media campaign, the collaboration is set to be the brand’s longest-running partnership to date, with the full-film takeover spanning three months, rolling out from the 3rd of October.
As part of the partnership, Monty Bojangles is pleased to present its first-ever cinema advert, along with a bespoke creative produced in partnership with Everyman. The collaboration will see Monty Bojangles complementing the Everyman experience, with the brand included at multiple touchpoints across Everyman’s 49 locations nationwide. Guests will be able to enjoy an award-winning Monty Bojangles chocolatey truffle included alongside every hot drink served.
Everyman’s uniquely stylish approach to hospitality offers superior style, quality and escapism for their guests, making their cinemas the perfect partner for Monty Bojangles.
Sally Fenton, CMO at Monty Bojangles says: “At Monty Bojangles, we hold five brand pillars close to our heart – Wonder, Magnificence, Curiosity, Adventure and Playfulness. The Everyman experience is perfectly aligned with these values, making this partnership a truly natural fit. We couldn’t be more excited to see our truffles sparkle on the big screen in two brand-new cinema adverts – bringing a sprinkle of Monty magic to audiences across the country. With the winter months upon us, there is no better pairing than a Monty Bojangles chocolatey truffle with a comforting hot drink, making the cinema experience even more indulgent. This collaboration is about delivering a truly delicious experience for our fans, while also giving new audiences the chance to discover Monty Bojangles for the very first time. It is the centerpiece of our largest media campaign to date, underlining our commitment to continued growth and delighting chocolate lovers everywhere.”
The Everyman partnership will offer Monty Bojangles the chance to reach a loyal and engaged audience, strengthening its brand positioning as a premium, high-quality product that offers wonder and adventure to all who try.
Kicking off from 3rd October, the collaboration will also be celebrated with a nationwide competition hosted on everymancinema.com, offering entrants the chance to win a luxury treehouse stay alongside a bundle of Monty Bojangles award-winning truffles.
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Media contact
Joseph Clarke
Editor, International Confectionery
Tel: +44 (0) 1622 823 920
Email: [email protected]
