Mars Wrigley unveil 100 calorie or less chocolate bars

Mars Wrigley unveil 100 calorie or less chocolate bars

Mars Wrigley has unveiled a trio of chocolate treats that are all 100 calories or less. The new format of MARS, SNICKERS and TWIX bars hit shelves last week and offer Brits a chance to enjoy some of the nation’s favourite brands in a more compact and convenient format.

The format caters to the 68%* of Brits who recently said they would rather have a smaller portion of their favourite chocolate bar than a larger amount of a lower-sugar chocolate bar. The new range comprises of Mars Wrigley’s most popular chocolate bars and no compromises have been made on taste. Meaning that calorie conscious consumers will be able to treat themselves to the familiar nutty nougat of a Snickers, the snap of a Twix or the soft caramel haze of a Mars bar – all safe in the knowledge that the recipe remains exactly the same, and calorie counters can rejoice, the company says, as they do not have to miss out on these products.

Kerry Cavanaugh, Marketing Director at Mars Wrigley UK said: “If you’re like me and love a sweet treat but are calorie conscious, these chocolate bars are for you! Our new 100 calorie range gives people their favourite brands in a smaller size. Which is perfect for the 68% of Brits who said recently that they would prefer less of their favourite chocolate than compromise on taste.”

The 100 calorie or less range is widely available and can be bought in Single or Multipack (10 in pack) format. With an RRP of £0.40 and £2.79 respectively.


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Media contact

Kiran Grewal
Editor, International Confectionery

Tel: +44 (0) 1622 823 922


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