Mars, the global confectionery leader behind some of the world’s most cherished snacks and treats, introduced a host of new Mars Wrigley products at the 2024 National Association of Convenience Stores (NACS) Show in Las Vegas. With these new additions, Mars is set to sweeten the convenience store (c-store) landscape in 2025.
With 93% of Americans living within a 10-minute drive of a convenience store and 71% of adults discovering new products there, Mars recognises the critical role these stores play in shoppers’ lives. The company’s latest insights-backed offerings are designed to capture the adventurous spirit of c-store shoppers, delivering a variety of formats and flavours to attract both regular patrons and new customers alike.
“At Mars, our commitment to understanding and responding to consumer needs has been the foundation of our success for over a century. Convenience stores are vital parts of communities and daily routines, and by creating exciting new textures and formats, we’re enhancing the experiences of loyal customers while reaching new audiences,” said Tim LeBel, President of Sales at Mars Wrigley North America. “Our approach extends beyond product innovation—we also focus on transforming in-store engagement with our Transaction Zone and Foodservices teams to bring fresh energy to the c-store experience.”
The heart of every convenience store is the transaction zone, where retailers have less than three minutes to capture a shopper’s attention. This year, Mars highlighted its Transaction Zone team at NACS, presenting innovative strategies to enhance checkout experiences, which play a pivotal role in driving impulse purchases and in-store trips. The team recently secured a patent for PayPoint Optimizer technology, an advanced analytics tool that leverages store transaction history to optimise checkout configurations, supporting efficient, engaging, and high-performing c-store layouts.
Since its launch in 2022, the Transaction Zone team has partnered with retailers to redesign store formats, attract new shoppers, and ultimately support category growth through optimised layouts and a refined checkout experience.
In addition to product development, Mars Foodservices collaborates closely with menu developers to bring Mars Wrigley’s beloved brands—such as M&M’S Minis, SNICKERS, and TWIX—to life in innovative culinary formats. From cookies and brownies to frozen desserts, Mars Foodservices enhances menus with unique flavours and combinations that resonate with consumers seeking indulgent, branded experiences. By harnessing the power of familiar favourites, the Foodservices team enables retailers to elevate their offerings with memorable and exciting flavour innovations.
Mars remains dedicated to enhancing both the product variety and in-store experience, ensuring that 2025 will bring even more sweetness, convenience, and excitement to consumers around the globe.
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Hannah Larvin
Editor, International Confectionery
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