LoveRaw, the indulgent, plant-based chocolate brand is expanding its range of vegan Cre&m Wafer Bars with the launch of the world’s first vegan Salted Caramel Cre&m Wafer Bar.
The launch of this new SKU is central to LoveRaw’s commitment to lead innovation in the UK chocolate category by creating show-stopping, delicious chocolate, that just so happens to be vegan. This new edition will support the business’ 2021 expansion plans and allow it to grow its share of both the UK’s plant-based market, which is predicted to reach £1.1bn in value by 2023, and the UK’s £2.9bn chocolate confectionery sector.
The Salted Caramel Cre&m Wafer Bar SKU is available from the LoveRaw website, Amazon, Whole Foods Market, The Vegan Kind, Holland & Barrett, SPAR and convenience stories with an RRP of £1.69. The new edition contains two crisp wafers, filled with LoveRaw’s salted caramel cre&m filling, which is generously smothered in a vegan caramel coating and drizzled with the brand’s epic vegan chocolate.
The Salted Caramel Cre&m Wafer Bar joins LoveRaw’s signature M:lk Choc and White Choc Cre&m Wafer Bars. Tastier than traditional wafer bars on the market, the LoveRaw Cre&m Wafer Bars are free from palm oil, dairy and artificial ingredients.
Manav Thapar, Co-Founder at LoveRaw, commented: “We are delighted to be expanding our range of Cre&m Wafer Bars, following the huge success and popularity of LoveRaw’s M:lk and White Choc editions. The Salted Caramel Cre&m Wafer Bar is our latest innovation and is part of our accelerated growth plan and mission to be the best tasting vegan chocolate in the UK.
“The LoveRaw Salted Caramel Cre&m Wafer Bar is a world first and we are confident that it will be a big hit with consumers, whether they’re extremely vegan, sometimes vegan, ‘unvegan’ or just vegan curious.”
The company has said the LoveRaw Salted Caramel Cre&m Wafer Bar is designed to “smash the taste buds with flavour and is so delicious that it can be enjoyed on its own or become the star ingredient of a number of culinary creations”.
The LoveRaw Salted Caramel Cre&m Wafer Bar is available from the LoveRaw website, Amazon, The Vegan Kind, Holland & Barrett, Whole Foods Market and SPAR convenience stores with an RRP of £1.69.
Image credit: LoveRaw
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Kiran Grewal
Editor, International Confectionery
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